KILDER

Hvor kan man lese om Meeting Points faglige forankring?

”Demand Forecasting”, Scott Armstrong, Univ. Of Pennsylvania / Keston C.Green, Monash University.

”Market Potensial and Sales Forecasting”, Irwin, The McGraw-Hill Inc.

“Predicting Purchase Behaviour from Stated Intensions”, Wicki Morwitz, New York University & Baohung Sun, Carnegie Mellon University.

“Do intensions really predict behaviour”, Pierre Chandon, Ass.Prof Nothwestern University & Wicki Morwitz, New York University.

“How markering should communicate with sale”, Alison Shandless, MarketingProfs.

“Power to the people”, Boston Consultancy Group.

“Creating lasting profitable customers in saturated markets”, Stephen Drees / The Allegiant Group.

“Re-centering the Focus on marketing”, Pam Murtaugh & Co/Duke University,
Madison W.

“The Strategic Dilemma”, Millward Brown.

“The hard side of Marketing”, The Hard Side Singapore.

“The Advertised Mind”, Eric de Plessis, Millward Brown.

“Commitment-Led Marketing”, Jan Hofmeyr & Butch Rice (mennene bak
“The Conversion Model”).

“Thee end of marketing” ,Sergio Zyman, Coca Cola Company.